WhatCounts adds a new corporate blogger.
August 01, 2005 @ 08:30 AMSome of you will remember that not too long ago I was talking about a company called WhatCounts. I may have mentioned that they’re CEO blogs on their website. Anyway, they’ve recently added a second blogger to their company blog. Justin Foster jumps into the mix, talking about email marketing and other various topics. Sadly, I couldn’t tell you WHO Justin Foster IS, but he’s obviously someone very knowledgeable about WhatCounts and their industry.
All that said, I was making mention of that because he talks a little bit about something they do that I’ve been pushing to do here for a while… namely, selling your product as an “appliance.” I’m sure their appliance is nothing more than a rebranded rack-mount machine running Linux, or something along those lines. But it allows them to sell things pre-installed, keep things updated, and generally take a lot of the technical hassle away from the user. (This is a good thing, as the more confused a user is, the more clogged your support department gets.)
It’s been decided that selling our services on an appliance is not something we should bother pursuing here, as evidenced by our overworked support staff. I’ll keep pushing for it though.
In other news…
Serenity in T minus 60 days.