Time Magazine article on iPod nano...
September 12, 2005 @ 05:40 AMTime Magazine does fantastic articles on Apple. They understand that the story isn’t the product, it’s the process. For a very interesting look into how the iPod nano came to be, read Time Magazine’s recent article, Stevie’s Little Wonder.
Excerpt:“What’s really been great for us is the iPod has been a chance to apply Apple’s incredibly innovative engineering in an area where we don’t have a 5%-operating-system-market-share glass ceiling,” Jobs says. “And look at what’s happened. That same innovation, that same engineering, that same talent applied where we don’t run up against the fact that Microsoft got this monopoly, and boom! We have 75% market share.”
Relevant Links
Stevie’s Little Wonder – How Apple killed it’s top selling device to make something better.